CPBI Ontario Webinar: Maximizing ROI On Your Benefits: Communicating Like They’re Humans – Not Resources

September 18, 2018 1:00 PM to 2:00 PMonline
Area of Interest: Benefits Format: Web

*Registration deadline: September 17th, 2018 12PM EST. Online registration will close on this date.


Canadians value their benefits, which is why it’s so important to make sure they understand and appreciate what you offer. The higher the perceived value of your benefit plan, the more significant it is as a component of your total rewards offering. But benefits are hard. As subject matter experts, we don’t think about it as much when we use terms like reasonable and customary fees, or accidental death and dismemberment, or EAP.

Effective communications around wellness and wellbeing helps to contribute to a healthier workforce. The better your organization is at communicating and promoting the benefits of fitness, healthy eating, and stress management, the better your odds of helping employees prevent illness and the high costs associated with illness.

In this presentation you will receive a template that you can use to tailor your own program to, and help your entire team better understand how to communicate with your employees and derive the maximum value for your investment in employee benefits.



Chris Lee
Vice President, Marketing and Communication, Accompass

Chris Lee is vice president, marketing and communications at Accompass, a benefits, retirement and compensation consulting firm. He also serves on the Board of Directors for the Greater Toronto Area Rewards Association, a not-for-profit organization that creates a community for total rewards professionals in the Greater Toronto Area, as Vice President, Communications.   He has 20 years of experience in the financial services industry, building brands through strong communication and marketing. 


  • Date: September 18th
  • Time: 1PM to 2PM EST

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Fees and Registration
Membership Types Regular Price Plan Sponsor Price
Regular membership $0.00 CDN -
Plan Sponsor Individual Membership $0.00 CDN -
Associate $0.00 CDN -
Student $0.00 CDN -
Non Member $90.00 CDN $65.00 CDN
Event: ‘Event Full’
Cancellation Policy