Offre d’emploi

Founded in 1960, the Canadian Pension and Benefits Institute (CPBI) (www.cpbi-icra.ca) is a national, not-for-profit organization that provides its members with affordable education and networking opportunities in the areas of retirement, benefits, and investment across Canada.  CPBI has an operating budget of $2 million, 4,000 users/clients who deal with the Institute throughout the year, and a national office staff of 7 people.

CPBI is seeking a National Marketing & Communications Coordinator, based in any one of Canada's provinces.  This position offers great flexibility with either a 30 or 37.5 hour work week and includes a competitive benefits package.

Send your curriculum vitae to [email protected] by Monday October 21, 2024.

Job Description

Reporting to the Chief Executive Officer, the incumbent is responsible for developing marketing and communication strategies for targeted audiences, both internally and externally.

EXTERNAL: Responsible for raising CPBI's brand awareness in the market, helping CPBI be more visible in targeted market segments (advisors, HR professionals, others).

INTERNAL: Responsible for overseeing the member experience, provide intelligence and insights on members/non-member users, and identify member recruitment & retention opportunities. Aim is to growth membership renewals, new memberships and event / session registrations across the board.

Job Details

• Develop and coordinate the annual marketing and communications plan;
• Manage annual budget for marketing and communications;
• Lead marketing efforts to raise CPBI awareness in the market and attract new members/non-member users;
• Lead the creative development and delivery of the marketing-communications content across print, digital and electronic venues;
• Develop and project manage end-to-end execution of marketing and communication collateral (templates, PowerPoint, brochure, sponsorship packages, booth, annual report, You Tube channel, short videos, etc.). Ensure they are up to date with respect to branding, content and overall messaging;
• Uphold reputation of the CPBI brand to key external and internal stakeholders;
• Lead digital marketing plan and Manage digital outsourced consultants & digital applications used by CPBI;
• Maintain member journey, detailed analysis of membership profiles (personas), analyze trends and share findings with Regions / National;
• Lead & manage new member onboarding, and coordinate efforts with Regions;
• Coordinate membership renewal campaign with the team (Individual and Group campaigns);
• Membership statistics & reporting to Regions / National;
• Lead the annual report production;
• Track, measure and report effectiveness of communication programs and marketing campaigns;
• Assist CPBI Regions (Chapters) for marketing/communications support when needed;
• Cross-functional collaboration: Partner with CPBI team to align marketing efforts with growth goals, internal and external communication, and brand consistency across all touchpoints;
• Attend meetings, support and contribute to the Member & Volunteer Experience Committee.

** Transition : Please note that the Institute is undergoing a new website and CRM transition with the launch of a new association management platform. Your participation in the integration of this transition will be a rewarding experience. The launch is planned for late Q4 2024.

Offer Details:

• Contractual position;
• Flexible 4 or 5 days a week (30 or 37.5 hrs /week);
• 100% remote (or hybrid work 1 day/week at the Montreal  National office if candidate is in Montreal area);
• Competitive Benefits Package, starting after 3-month probation: Group insurance plan (dental, extended health, vision), AEP program, 6% vacation (3 weeks), Lifestyle spending account;
• Start date: November 2024.