| Brent Green, Author of « Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions » and « Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future » |
Baby Boomers, the generation born between 1946 and 1964, have changed every life stage they’ve occupied. As infants they propelled nascent industries such as Gerber’s prepared baby food and Johnson & Johnson’s Band-Aids. Then they dominated mainstream culture and media as teenagers and young adults, propelling The Beatles to international acclaim along with gas-saving vehicles from Toyota and Volkswagen. In middle age they inspired the term “yuppie” and pushed growth in housing, mutual funds, travel, fitness, personal computing, and luxury automobiles. To anticipate their significant impact on the financial services industry and what we today refer to as “retirement,” it’s beneficial that we understand the unique nature of Generation Reinvention, how Boomers are changing retirement, and how generational marketing insights can create competitive advantages in the marketplace. This will enable the pension and benefits industry to develop programs and services along with marketing initiatives of greatest value and relevance to Boomers. In this fast-paced multimedia presentation, featuring classic rock music, provocative videos and surprising research insights, author and social commentator Brent Green reveals the demographic, sociological, and cultural forces that are shaping a future fraught with risks and opportunities. Unprecedented success awaits those who crack the Boomer code, and Brent gives his audiences a profound emotional understanding of why and how. |